On this massive travel project for Booking.com, I oversaw and directed four productions teams (+100 crew members) filming simultaneously in 16 cities in 11 different countries. My production team hired 63 cast members, cleared +500 locations, and handled every facet of production (including daily production challenges due to weather, locations, etc). I also oversaw a post-production team of 6 editors and was the primary client contact. We shot and delivered over 200 videos within a period of 8 weeks.
Working with the 200+ deliverables, we build a massive video library which allowed Booking and Google to delivery programmatic video ads that were customized to the viewer's past search and browsing history.
My title was Producer, but along with in-house director Tom Titulaer, I also worked as a Creative Director: developing creative concepts, writing treatments, pitching Booking.com & Google, and co-directing the pilot commercials. I also led other aspects of the creative process, including the optimization of social media content (along with the great folks at Google Zoo).
Booking.com presents a 360º VR tour of the sights and sounds of 13 European cities: Venice, Barcelona, Prague, Madrid, London, Barcelona, Hamburg, Berlin, Lisbon, Milano, Rome, Venice, and Dublin
Production Co: MediaMonks
Producer/Director: Job Hall
VR Post: Cas de Brouwer