As Creative Director at TYR, I directed photo and film shoots with some of the world's top athletes and photographers, created international ad campaigns for the Olympic Games, launched engaging live-stream video and social media content for the Ironman World Championships, and collaborate with world-class designers, product developers, retouchers and producers.
I also worked with our parent company to create advertising materials for licensees Juicy Couture, DKNY and Coco Reef.
Aside from my role as CD, I also designed print, digital and in-store materials. Below is one example of a seasonal catalog I designed. The baseline grid still gets my heart going.